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JIVO Wellness Pvt. Ltd. positions its content around a clear purpose-first narrative. As stated in their vision, JIVO channels 100% of profits into rural education and healthcare through the Kalgidhar Trust, aiming to build 500 schools by 2025 across rural India
Their content consistently reinforces this mission—market narratives frame JIVO not merely as an FMCG company, but as a social enterprise. Health, wellness, affordability, and social upliftment are woven seamlessly into every communication piece.
Content focuses heavily on the science-backed advantages of their flagship offerings—cold-pressed canola oil, wheatgrass shots, A2 desi ghee, and healthy cereals:
Canola oil: low in saturated fats, rich in Omega‑3 for heart health Wheatgrass drink: patented, carbonated, and marketed as nature’s “green blood” with detox and immunity benefits equivalent to consuming kilos of vegetables—first of its kind globally
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